Without a shadow of doubt, the single most stomach churning consequence of the modern world’s fascination with style over substance, is the way in which young girls are brainwashed by the fashion and beauty industry into thinking gaunt is glamourous and curves are ugly.
You don’t have to be a genius to work out why the sinusoidal curve of a healthy woman’s body, is so much more appealing to men than a straight up and down ironing board with boyish protruding cheek bones. Similarly, there are plenty of women who find a couple of days beard growth and the vague ordure of sump oil on a man’s clothing so much more appealing, than a waxed chest and undulating globules of over-oxygenated muscles.
And yet images of “perfection” which run contrary to this acceptance of our own bodies we have in ourselves and seek in others, remains carved into the public consciousness, as if some vision of ourselves other than what we see in the mirror is to be anxiously pursued if we ever want to be happy or accepted into a better more beautiful world.
Katie Green, along with her Liberal Democrat friend, Lembit Öpik, is hoping to raise awareness among women who read fashion magazines, that these publications are not designed to make you feel beautiful. They are designed to make you compare yourself to something which is unattainable and false and hence make you feel ugly.
You are not ugly. Advertising and marketing is ugly. People who photoshop images of perfectly healthy looking women, so they look 10 years younger and painfully thin is ugly. The only way to stop these multi-national publishing companies, who profit from your misery, is to stop buying their magazines and newspapers.
The irony of Katie speaking about this on Sky News, owned by Rupert Murdoch, would be hilarious if it wasn’t for the fact they’ve set-up the shot so you can’t help but be titmatized by her tight blouse and short skirt. Katie’s message isn’t about ending the exploitative objectification of women in the fashion industry, oh no sir. She has but one simply mission–to get the industry to recognise their responsibility to the health of women who read their hateful rags and only use models whose weight to height ratio matches their body-mass index. And good luck to her!